How much does copywriting cost? Rates for 2026, by project

Copywriting is priced by outcome, not by word

You will see copywriters quote by the page, the word, the project or the hour, and the differences are not just units — they reflect different levels of research, strategy and rewriting. A $50 landing page and a $1,500 landing page can be the same length. What differs is the thinking behind the words.

What you are actually paying for

Before the writer types a word, good copywriting includes:

• Research — your competitors, your customers' language and the search results the page must compete with.
• Strategy — who the page is for, what action it drives, and the argument that gets them there.
• Drafting and editing — often three passes: structure, voice, then line-level polish.
• Revisions — the rounds included in the price, and what happens beyond them.

A cheap quote usually means some of these steps are being skipped, not that the writer is simply faster.

Realistic 2026 rates by deliverable

• Social posts and short captions — $20–$60 each. Light research, meant to be produced in volume.
• Landing pages — $300–$1,500. The range reflects how much strategy and testing the page needs. High-converting pages cost more because they are built from research, not inspiration.
• Website copy (5–10 pages) — $1,500–$6,000. Includes messaging, structure and on-page SEO. The single best first spend for most businesses.
• Email sequences — $500–$2,500. Welcome, nurture and sales sequences priced by length and complexity.
• Paid ads (per ad set) — $150–$800. Ad copy lives or dies on testing, so the research that feeds the angle matters more than the words.

Where to spend first

If you have a limited budget, the order of investment matters:

1. Your website's core pages (home, services, about) — they work for you around the clock.
2. Your highest-traffic page — if blog posts or product pages already pull visitors, converting them beats reaching more people.
3. Email — a welcome sequence to existing customers is the cheapest revenue you will ever add.
4. Ads only after the landing page converts. Buying traffic to a weak page is paying to waste money.

What to ask before you hire

• How many revision rounds are included, and what happens when they run out?
• Do they research competitors and search intent as part of the price, or is that an add-on?
• Can they write in your voice, or will everything sound like the writer?
• Who owns the final copy and the research behind it?

Great copy is invisible: the reader does not notice the words, they just decide to act. Price the thinking, not the word count.

Ready to turn visitors into enquiries? The featured website copywriting gig starts with your customers' language and ends with pages built to convert.

See more writing & translation services or browse all writing and translation gigs.

Choosing who writes it? Read content writer vs copywriter, then plan how the pages fit your marketing budget.